Legal

Terms of Service

Effective date: 2026-08-10
Provider: Definitely Mabe AB (org. nr 556836-0688), Sweden. Contact: mathias@d-ma.be

These terms cover two things: the use of this website, and the general terms on which Definitely Mabe AB provides consulting and software services. Where a signed engagement agreement exists with a client, that agreement governs the work and takes precedence over anything on this page.

Who we are

Definitely Mabe AB (org. nr 556836-0688) is a technology consultancy registered in Sweden. It takes interim mandates in regulated and complex businesses and builds the software those mandates turn out to need.

Engagements

Work is agreed in writing before it begins: scope, rate or fee, duration, and who is accountable on each side. Deliverables, confidentiality, data handling and notice periods are set out in the engagement agreement rather than here, because they differ per client.

We are engaged directly by the client and paid by the client. We do not resell third-party services, and for advertising work we do not charge on a share-of-spend basis.

Intellectual property

Ownership of what we produce for a client is set out in that client's engagement agreement. Our own pre-existing tooling, methods and internal software remain ours, and a client engagement grants no licence to them beyond the term and purpose agreed in writing.

The content of this website — text, diagrams, and the design document offered for download — is the property of Definitely Mabe AB. It may be read and cited with attribution; it may not be republished as anyone else's work.

Use of this website

This site is informational. It carries no sign-up, no account, and no payment mechanism, and it does not set cookies for advertising or analytics. Contact is by email, and an email sent to us creates no engagement or obligation until a written agreement exists.

No warranty, and limits on liability

This website is provided as-is, with no warranty of any kind, and we do not undertake that the information on it is complete or current at the moment you read it. Liability for our services is limited to what is agreed in the relevant engagement agreement. Nothing in these terms limits liability that cannot be limited under Swedish law.

Governing law

These terms are governed by Swedish law. Disputes are subject to the exclusive jurisdiction of the Swedish courts, with Stockholms tingsrätt as the court of first instance.

The Google Ads API application

Definitely Mabe Ads Automation is our internal advertising tooling. This section states the terms specific to it; it is described in full at Google Ads automation.

It is used exclusively inside Definitely Mabe AB, on Google Ads accounts a client has granted us access to administer under a direct engagement. It is not a public product: it is not sold, licensed, sublicensed or otherwise made available to anyone outside Definitely Mabe AB, and there is no sign-up.

No change will be applied to a live client account without a person reviewing and approving that specific change first. The approval step is being built together with the write capabilities it governs, rather than added to them afterwards, and the design admits no path by which a change reaches a live account without it.

At present the question is close to moot: nothing in the application writes to a Google Ads account, because the integration is not built. Our developer token holds Basic access, granted 1 September 2026, and the only requests made against a production account are access-level diagnostics.

We comply with the Google Ads API Terms and Conditions and the Google Ads API policies. Client accounts remain owned by the client and can be unlinked from our manager account at any time.

Changes to these terms

If our services or this website change materially, these terms will be updated to match, and the effective date above will change with them.

Contact

Questions about these terms: mathias@d-ma.be